Alex the smarter marketer – Explainer video
How it happened
A great visual experience is always the defining factor when it comes to explaining data and analytics and the Marketing team at Expeiran wanted just that. They approached us with the challenging task of explaining a multi-channel marketing method. So we embarked on a live whiteboard illustration animation to present this.
We created a highly engaging and creative storyboard with the use of illustrations on a whiteboard and welcomed a very talented illustrator on board for this project. With central character Alex, at the heart of the piece we created some clever illustrations and animations.
The ‘Meet Alex – The Smarter Marketer’ video was used by the Experian Marketing team to present at trade show exhibitions, for e-mail campaigns, on the homepage of their website and on their You Tube account.